Telemarketing Setup

Find out more by clicking on one of the headings below

How do we keep initial setup costs to a minimum?

At BlackBIT we appreciate that keeping to a minimum the initial investment (and therefore risk) of setting up a new telemarketing project is of utmost importance to managers. Therefore we have designed our charging structure to reduce initial outlay as much as possible. For a room with up to five staff where computer hardware is already available there is no initial outlay. The only charge is the cost of the calls and this is visible up to the second via a web page. There are no hidden charges, no contract periods or minimum credit amounts. This effectively reduces the risk of starting a new telemarketing contract to the cost of the first week’s worth of credit. We can’t say fairer than that!

How do we avoid the need for countless BT telephone lines?

The BlackBIT eDialler system can use VoIP to connect your calls. One of the benefits of VoIP is that many simultaneous calls can be placed over a single internet connection. A small office typically uses ADSL broadband for its internet connection. This is provided over a single telephone line. That single broadband connection will support up to 20 simultaneous VoIP calls. You’re only paying a single line rental on the ADSL connection but are getting the benefit of 20 effective phone lines. This can be a cost saving of up to  £2,000 initially and £280 per month, even before the other savings in using the eDialler are taken into account.

How do we avoid paying BT a setup fee and line rental for every line?

The eDialler system can use VoIP to connect your calls. One of the benefits of VoIP is that many simultaneous calls can be placed over a single internet connection. A small office typically uses ADSL broadband for its internet connection. This is provided over a single telephone line. That single broadband connection will support up to 20 simultaneous calls. You’ve only paid a single setup fee and a single line rental but are getting the benefit of 20 effective phone lines. This can be a cost saving of up to £2,000 initially and £280 per month, even before the other savings in using the eDialler are taken into account. 

How many silent calls can we make in 24 hours?

Silent calls can make up no more than 3% of all calls made in 24 hours. Silent calls are becoming increasingly prevalent as more and more companies adopt dialler technology. A silent call is one where the consumer answers a call but hears nothing. They occur because a dialler technology called a predictive dialler is being used. Predictive diallers use statistics to predict that a staff member will be available to take a call in the amount of time it takes the average call to be answered. In theory, a staff member will be available to take the call before the customer answers it. The dialler can therefore significantly increase the amount of time the staff member is being productive speaking to customers. However, the nature of statistics is that the calculation can only work on averages. For some calls the customer answers before the staff member is available. This means no one is available to speak to the customer and a silent call results.

Aside from the annoyance caused by such calls, recent Ofcom regulations have significantly tightened the percentage of silent calls that are acceptable. The current regulations state:

  • Silent calls shall make up no more than 3% of all calls made.
  • If a silent call results a short message must be played detailing the identity of the company with a national rate caller ID that, if called, must provide an option to decline to receive further calls.

How can we stop calls breaking up?

Audio break up during phone calls is a phenomena reserved almost entirely to VoIP calls. It is caused because individual packets of data sent over the internet are occasionally delayed or lost. For a phone call to be acceptable the delay between a word uttered at one end being heard at the other end must be less than half a second. Therefore there is no time for any delayed data to arrive or lost data to be resent. In the event of any issues the audio breaks up and the whole or parts of words are lost. However, the eDialler system greatly reduces the risk of audio breakup by utilizing multiple internet connections that take multiple geographic routes to their destination. Audio breakup is automatically detected and any affected routes disabled until the problem is resolved. This has the effect of reducing the possibility of call breakup relative to other VoIP systems by up to 98%.